Even eToys.com, the top toy seller online last year, has seen its stock fall by 90 percent this year.

However, most children of toymakers and toy sellers have little interest in continuing the tradition.

Last holiday season, many online toy sellers were afflicted with that bad rap.

Potential buyers include toy sellers as well as investment groups.

Wiping out many mom and pop stores, it handily became the largest toy seller in America.

"It may be a boon for electronics retailers, but not for toy sellers," he said.

Both are being played down by toy sellers these days.

It is now the nation's largest grocer, toy seller and furniture retailer.

Amplifying gender identity differences between boys and girls is to the benefit of toy sellers.

Toys "R" Us is the nation's dominant toy seller, controlling about 20 percent of the market.