"The demand just hasn't materialized the way the toy retailers expected," he said.

So far, the arrangement with Amazon has not been a financial success for the toy retailer.

The bike will be available this summer for $100 from major toy retailers.

The player is $60 and available from major toy retailers.

The final purchase price of the toy retailer was $285.3 million.

Past disappointments have also made toy retailers more cautious about Hollywood products.

For example, toy retailers, still feeling last year's pressure from discounters, are expected to begin sales right after Thanksgiving.

Wall Street has known for quite a while that the world's largest toy retailer is troubled.

A buyer at a major toy retailer who has seen the golf club said it was an "interesting" product with market potential.

One of the goals is to promote and support independent toy retailers.