DC Universe is a toy brand manufactured by Mattel.

In developing software line on best-selling toy brands, Mattel is following a brand-marketing strategy that has proven successful for entertainment companies.

For the toy brand, see K'Nex.

Tolo, a toy brand.

The brothers and Sword name their team after the toy brand, Flash and Dash.

Today in the U.S. especially, many people think this is a toy brand.

Yet Greece's toy brands (like Polfi Toys) remained just that - more crudely cast and more for children.

And probably the most significant difference is that we do not carry the products carried in mass-market stores, the major toy brands.

Air Hogs, a toy brand, also uses compressed air to power piston engines in toy airplanes (and some other toy vehicles).

Barad is often credited with building Barbie into the world's best-selling toy brand.