With what state officials call a sharper, different focus, the campaign is an effort to address the increasing competition for tourism dollars.

On future trips, we would like to direct our tourism dollars toward companies that promote local economic growth.

No amount of natural beauty can justify reasonable people spending their tourism dollars in Uganda.

In return, millions of tourism dollars are pumped into the economies of the host sites.

Birders from outside the area are expected to add more than $100 million annually in tourism dollars for the Valley.

No one here is predicting that culture will some day surpass kitsch as a magnet for tourism dollars.

"What this really means," she said, "is tourism dollars."

A conservative estimate of lost tourism dollars in the first two weeks afterward was $163.7 million.

"The impact is devastating to a precious natural resource and to the valuable tourism dollars that strengthen the economy of this state."

Rich from tourism dollars, Orlando is virtually synonymous with family fun.