He continued to be a top heel into 2000 and joined the reformed nWo.
Since Nobuhiko Takada left the promotion as the top heel, interest had gone way down.
His popularity continued to grow, despite attempts to make him the company's top heel, and eventually, he turned face.
It could be argued Triple H was the company's top heel for the majority of the Attitude Era.
Push down with the top heel while trying to push up with your injured foot.
They soon became top heels in the company.
As a wrestler, Ladd became one of the top heels in the business.
The two quickly became one of the top heel acts in the territory with their "Hollywood superstar" arrogance and cheating ways.
Hart's feud with Austin saw Hart shift to the top heel in the company.
They were the top heels for several months and he created a lot of havoc while there.