He may also want a new team nickname as a way to erase all vestiges of the old franchise's blues.
The team nickname was a reference to the name of the beer company built by the Ponce family.
The team nickname in 2005 and 2006 was the Ballers.
It also inspired the use of team colors serving a dual role as the team nickname.
Fittingly, a key part of that successful pitch was based around the team nickname itself.
Starting in 1972, the team nickname was officially "Oakland A's."
Prior to the 1960s, the team nickname was the "Bulldogs".
There was no team nickname until 1923, when the football team became known as the Copperheads.
For all other Super Bowl teams, end zones have just featured the team nickname.
The school colors are navy blue, white, & red with a team nickname of the Warriors.