R. J. Reynolds, which canceled Uptown after Dr. Sullivan's protest, planned to target black smokers.

The ads were created with a smoking cessation message intended to target adult smokers.

The overall impact of the ad was to target adult smokers to think about their tobacco use affecting their children and family.

First he got angry at them for targeting black smokers with a brand called Uptown.

The company said it did not target under-age smokers.

"We'll have to get a better sense of how this information could motivate people, but it potentially could be a way to target smokers from a new angle," she says.

Employers have targeted smokers for years.

There is a distinction, however, between targeting young smokers and trying to persuade them to start smoking.

The next document in the series noted, "Controversial Ted Bates advertising targeting young smokers, never used, but still dangerous."

But tobacco advertisements in magazines have declined during this decade as cigarette makers focused on direct mail that enables them to target smokers.