Brown withheld support while awaiting clarification of the target consumer for the third casino.
"And having that female target consumer, that's definitely a place where we play."
The consumer has no use for what is being sold to them, so it is important to know the target consumers before starting a campaign.
Once the target consumer has been found, the data needed for a campaign can be used.
This takes advantage of the captive audience and precise target consumers present at each Revolution.
Drug companies marketed their drugs at different prices depending on the target consumers.
Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer.
When deciding on brand and product logos, companies should take into account their target consumer, since cultural differences exist.
This implies that companies should consider choosing their target consumer first and then make product colors based on the targets color preferences.
"The target consumer has an aspirational lifestyle, and these nontraditional ideas play well."