"It is on its way to becoming a very successful brand."

"When you're the successful brand in the marketplace, that's exactly what you can expect."

This company is one of the most successful female brands in the world.

Together, we took an already successful brand and made it better.

One of the keys to building a successful brand is consistency.

"A lot of successful brands are taking the retro approach," she said.

In fact, I can't think of one successful online brand that was built with cash.

"But when you create a successful brand, you have something for the long term."

One happy customer does not a successful brand make, however.

What's not as clear is how well the new arrivals understand that there are already plenty of successful brands in this other world.