But some industry observers note that Ogilvy's current problems are minor compared with the agency's history of successful advertising.

He put Henkel's brand-name product business on a sound footing, developed its already successful advertising still further and was responsible for the company's field service.

This is not reality, but it's successful advertising.

If successful advertising depends on targeting young adults, why shouldn't tobacco companies be allowed to do it?

In 1982, Eicoff wrote a guide to successful advertising that was published by Crown.

Whatever their source, these commercials fulfill the first rule of successful advertising: they get noticed.

As with other women's products, consumer adoption was encouraged by successful advertising and marketing campaigns.

"You'd hardly believe seeing people turned into murderers would make for successful advertising."

This concentration on the 'art' of advertising is the single greatest impediment to successful advertising.

Even if it were a cut in pay, she would learn how to communicate in "short cuts" that are used in successful advertising.