He said he thought the success of "Star Wars" was the combination of "classic themes told in an innovative way."
Following the huge success of Star Wars, science fiction became bankable and each major studio rushed into production their available projects.
Film buffs mainly know him for the four low-budget sci-fi films he hurriedly directed in 1977-78 to capitalize on the success of Star Wars.
In late May 1977, Lucas was in Maui, trying to escape the enormous success of Star Wars.
"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick explained at the event.
The commercial success of Star Wars created a boom in state-of-the-art special effects in the late 1970s.
However, the phenomenal success of Star Wars led the studio to instead consider developing a Star Trek motion picture.
In the decade since the success of "Star Wars" and "Animal House," the studios have concentrated on a core audience aged 12 to 22.
However, after the success of Star Wars in 1977 the studio's interest in the genre rose substantially.
This shift towards space operas became more pronounced with the commercial success of Star Wars (1977).