To date, the city has run occasional radio and television spots and tame subway posters.

"There have been all kinds of things over the years including subway posters."

Consider the hoo-ha over new subway posters that try to capitalize on the percentage of people with advanced degrees living in the region.

And a public-relations offensive complete with subway posters may be on the way.

They are advertised in magazines and on subway posters now.

The campaign, Toy's first account in its two-month life, combines print, television, subway posters, billboards, online and guerrilla advertising.

A subway poster for the new campaign shows a blond, cartoon worker boldly astride the world.

Magazine page doodles have evolved over time to now include larger printed media such as Japanese subway posters.

Several years ago, her husband retired from his job laminating subway posters so that he could take care of her.

It's the rare subway poster that escapes unwanted ink.