The reality is a mixed environment where many substantial businesses do exist.
They included a successful operation that could grow into a substantial business with fresh strategic planning.
"This is going to be a substantial business for us."
Speculation ran riot, and yet there was a world of substantial business going on, too.
But Tishman also has substantial business in real estate development for its own account.
During the last couple of years the office had been in a slump, unable to win any substantial new business.
However it has been fascinating to hear the entrepreneurial stories of how really substantial businesses have started out.
Indeed, the Governor's latest proposal would generate substantial new business for private health insurance companies.
By almost all accounts, Lazard has already lost substantial business over this.
It was now a substantial business with the stock of cloth valued at £26,000.