"It's a word we use to talk about how to make text comply with our style guide."

The use of these marks is often decided by a group or organization and then written down as a style guide.

We'll talk more about style guides and voice for written text later in this article.

Some modern style guides are for use by all people.

Like language itself, many style guides change as time passes.

Got an Oxford dictionary or style guide have you, by any chance?

Glad to know someone out there is reading the style guide.

At least one style guide has, in the past, advised against this use.

In fact, our style guide particularly makes reference to what you talk about.

Any chance you can fix that in your style guide?