Prof. Sumiko Iwao, a remarkable social psychologist who studies underlying opinion and assumptions, says people keep asking her why America makes "so many demands."

More recently, Shub was news director at Radio Free Europe and analyst for the United States Information Agency, studying Russian public opinion.

Spackman was awarded a Rockefeller Fellowship to study public opinion at Columbia University.

CEO performs regular polls studying political opinion of Catalan citizens.

Dr. Steven Kull is a political psychologist who studies public opinion on public policy.

Starting in 2002, Kull became increasingly involved in studying public opinion around the world.

At first we were allowed to study Soviet public opinion with relative freedom.

In later years he was news director at Radio Free Liberty/Radio Liberty and an analyst for the United States Information Agency, studying Russian public opinion.

Karlyn Bowman, a fellow at the American Enterprise Institute in Washington who studies public opinion and demographic trends, says polling experts are now using terminology she had never seen in survey research.

A century after the birth of the first journalist who really studied public opinion, it seems we have yet to learn how to treat it most effectively as a matter of news and information.