These aides said his new approach did not mark a strategic shift.
To accomplish such a strategic shift, we need to change the model.
President Bush would have to condone a major philosophical and strategic shift away from what hasn't worked.
The strategic shift was evident in the company's quarterly earnings.
In any event, money is at the heart of the generic makers' strategic shift.
This move marked a major strategic shift in the company's fare structure.
The new design is expected to reflect the company's strategic shift in emphasis from speed to energy efficiency.
Some analysts also said they thought most oil companies had made a strategic shift in gasoline marketing.
But any drastic strategic shift would have to be undertaken with great care.
"I'm not sure you'll see any grand strategic shift," he said.