Sir John has told investors and journalists several times in the last year that he thinks there is a role for a bank that is providing straightforward advice.
With the array of choices available, it is difficult to give straightforward advice that applies to most people.
He opened jungle and quickly flipped through the opening chapters, which were straightforward advice for well-equipped jungle holidays: 'Never put a bare foot on the earth.
But straightforward advice is likely to have little effect.
It is your role to give me fair and straightforward advice.
By health and PE teacher Len Saunders, it offers parents and educators good, straightforward advice on how to keep children active.
Admirers point to its practical, straightforward advice, while detractors have charged that its approach is too reductionist.
What it lacks in lilting prose is more than compensated for in clarity, with much straightforward advice on a multitude of subjects.
"They wanted to know why I didn't give more straightforward moral advice," he said.
And today, where better than the Internet for the government to offer children some straightforward advice about terrorism?