Across the street was a store sign, halfway along the block.

Ateji are particularly common on traditional store signs and menus.

Paint flowers, bricks, shingles, or a store sign on the box.

"The box arrives on the loading dock, and someone at the store signs for it," he said.

The center is also unique in that all the store signs are displayed in neon.

The original wooden store sign was rescued by the current owner and is being renovated.

The store signs and fliers implored: Get yourself some gold!

When they matched the photo with the correct store sign, the owner would hand them their next clue.

Dante said as debris from a shattered store sign fell on him.

He cannot afford advertising or a store sign so he relies on word of mouth.