This year, he said, the station will make a profit.
Within two years the station made another format change which did not include his show.
The station first made a mark playing top forty music with a huge local news focus.
"The medical station will make it for me when we get closer."
Those local stations can make more than 40 percent of their revenues on news.
The station made about $5 million last year, this executive said.
The stations generally make the most money out of time they program and control.
Even when a child has the emperor himself for its father, the mother's station in life makes all the difference.
The research shows the station can make more money appealing to young men 18 to 34 years old.
A year after the station made its debut, it was on the air 24 hours a day, seven days a week.