During the 1980s, the station branded itself as "97WB."

However, this would only turn out to be a stunt; at 10:00am the following day, the station shifted to Dance, branded as "Nova 96.9."

In 1979, the station branded itself as Channel 2&7, referring to its cable location.

As of January 2013, the station has branded the two station's news programming as one.

During the early 1990s, Fox began having stations branded as "Fox", then the channel number, with the call signs nearby.

The new station branded itself as "Colorvision 10", referencing that it was broadcasting in color.

The station previously branded itself as "The Heart of New Mexico".

The station originally launched in 2001 as an adult contemporary station branded as Mix 93.

The judges found that the station and newspaper branded all Tutsi, armed or unarmed, as the enemy.

During the latter half of the 1960s the station generally branded itself as Channel 9.