A third spot depicts a young man, fedora set at a rakish angle, on his way to visit "ma."

The spot depicted a man flirting with a woman whose car is stopped next to his at a traffic light.

The spot depicts Linux, developed a decade ago, as a 10-year-old boy being taught by experts who visit him to impart words of wisdom.

The spots, which carry the theme "It's good to let go," depict bowling as a family-friendly break from today's stressful schedules.

Most spots depict smoking as the ticket to beauty and adventure, with scenes in spectacular natural settings.

The spot depicts a 74-year-old man, Bob Darthez, who an announcer says is "at the mercy of the big drug companies."

One spot, startling in its candor, depicted people who pay a lot for trophy cars as shallow, vain and deep in debt.

One spot depicts an apparently endless line of unemployed people, slowly moving into a building.

Each spot depicts an average consumer making a typical purchase with a Discover Card, which transforms the transaction into an extraordinary event.

That spot depicts a sales manager at a brokerage firm exhorting his staff to pick up their phones and sell "today's magic stock."