"I WISH I could tell you," David Cameron said recently, when asked about the backers of his youth-oriented sportswear label.

I soldiered on a few doors down and found DDC Lab, a boutique for a sportswear label sold at Harvey Nichols in London.

And America is indeed invoked in Anton Vidokle's homage to sportswear labels.

He parlayed those years into a sportswear label with an urban flair reminiscent of Diesel and, he said, sales of more than $200 million in 2002.

While still a student at Ithaca College, he and his brother started Eagle's Eye - a hugely successful sportswear label in the preppy-mad 1980's - with a $2,000 investment.

Subsequently, she worked at Abraham & Straus and then for a sportswear label designed by Antonio Lopez, the late illustrator, and his partner, Juan Ramos.

Classics, the company's mid-priced sportswear label, will cease to exist after delivering its spring line.

Her father was a finance manager in New York at His for Hers, a former women's sportswear label.

Vince, the five-year-old contemporary sportswear label of luxury basics that became a $50 million business, will be bought by the Kellwood Company, the companies said yesterday.

After leaving Parsons, Sui learned by designing for sportswear labels and doing styling on the photography shoots of her friend Steven Meisel.