After he won the French Open two years ago, sports promoters wanted to turn the cap into a billboard.

It merely took a decade for the sports promoters to catch up.

Allen was also a sports promoter after retiring from baseball.

After his professional career, Allen was a sports promoter.

He tried to make a living as a sports promoter, essentially an entertainer.

As all sports promoters know, pay-per-view is the future of boxing, if not every money sport.

Doyle was also a sports promoter, building an arena where world championship boxing matches were held.

He started his career as an Indian sports promoter his name got involved in match fixing.

Joe Goldstein, 81, American sports promoter, heart attack and stroke.

Family man, sports promoter, public relations genius, lover of life, eternal optimist and all around good guy.