This might have made sense before the recent explosion of sports marketing.

In 2008, students went to Giants Stadium to learn about sports marketing.

The company also has a smaller sports marketing and branding operation.

They're more concerned with doing the most effective job in sports marketing.

"It is certainly going to be a part of the evolution of sports marketing," he said.

He also expanded the company's brand-building efforts into national and international sports marketing.

But some of the biggest names in sports marketing are buying into it.

Since the stadium was built, the economics of sports marketing have changed.

Matthew Kay is one of the leading professionals in sports marketing.

For 15 years his agency has specialized in sports marketing.