The leagues in which Mr. Ilitch's professional sports enterprises compete forbid owners to be associated with a casino project.

Greenburg said, "We're not here to take shark bites out of various sports enterprises."

They also said taxpayers were being asked to subsidize a private sports enterprise at a time when tax revenues were sorely needed elsewhere.

It's now official, of course, that wrestling is entertainment, not a legitimate sports enterprise, as promoters recently conceded in court.

It could become a benchmark of sorts, the crowning of a Super Bowl champion that is the paragon of the modern, vagabond sports enterprise.

They use an institution's fine reputation in one area to rationalize its participation in a sports enterprise that essentially has nothing to do with the institution.

"The college landscape is a much more reserved landscape than Nascar or a variety of other sports enterprises," Mr. Brown said.

The parties in a PALC must be an athlete and a club or a sports enterprise.

That gives job seekers and sports enterprises a chance to get to know each other.

It's a bizarre mixture of huge schools that run professional sports enterprises, and medium range to modest programs that live off television revenues the giants generate.