Except for the stadium, planners say that all facilities can be paid for by a projected $1.3 billion in television, ticket sales and sponsorship revenues.

United reported that sales were up 26 percent to $183.8 million from increased gate receipts and sponsorship revenue.

She said that total sponsorship revenue this year would be about $40 million.

This presented the opportunity for the founding of a new competition with the prospect of much needed sponsorship revenue.

The Masters, where a sandwich still costs $1.25 and a soda 75 cents, will be run without an estimated $20 million in sponsorship revenue.

There was a 15 per cent increase in sponsorship revenue in 2008, from $3,667,523 to $4,090,343.

And sponsorship revenues have doubled largely because of the addition of 85 new sponsors.

Leicestershire do not separate sponsorship revenues from match receipts.

The city retains sponsorship revenue and Federal Transit Administration funds.

Local advertising revenue is up 16% and sponsorship revenue is ahead no less than 71%.