However, the underlying reason for certain failure was the lack of revenue, in both sponsorship dollars and ticket sales.

Nascar is a sport that runs on sponsorship dollars.

The sponsorship dollars, coupled with the cable television rights, would could be worth many millions.

But competition from other events made the sponsorship dollars harder to get.

But Arani didn't sound worried about a disruption of sponsorship dollars.

And Nascar, which runs on sponsorship dollars and licensing fees, is once again at the forefront.

All over, the sponsorship dollars are not distributed the way they should be.

With sponsorship dollars increasingly more difficult to find and with spirits companies eager to join the sport, Nascar changed its mind.

And it has opened corporate advertising wallets to a kind of ocean-going virtual reality in return for sponsorship dollars.

And those sponsorship dollars wouldn't be contributed at this level if they could not buy spots on national television with them.