It sounds gimmicky but seems less so in practice.

It may sound gimmicky, but there's evidence that climatotherapy works.

Mr. Bunn's enterprise may sound gimmicky, but his style is elegant and the poems a joy to read.

This approach is not a bad one, and although it may sound gimmicky, it isn't.

This multimedia conceptualist has come up with a device that might sound gimmicky, but it casts a noirish spell.

And while it is based on some mathematical principles that sound dangerously gimmicky, those principles are applied rather ingeniously in practice.

I know it sounds gimmicky, but in 2011?

Like many of the exhibits, it sounds gimmicky, but like the very best things on display, it is curiously affecting.

It sounds gimmicky but it isn't at all - the daily changing menu is market-fresh and there's a solid wine list.

It sounds really gimmicky until you see how good it is for visualizing and tuning your brush strokes.