A less sophisticated viewer might see them merely as a bunch of smudged cartoons.

And thanks to television, we have become sophisticated viewers.

Fox wants to prompt a similar desire among more sophisticated viewers attuned to the Internet.

Only sophisticated viewers would easily recognize that these videos are actually unpaid commercial announcements for the White House or some other part of the government.

I trust you begin to see the sort of taste, subtlety and class Obsessed has to offer the sophisticated viewer.

"Advertisers wanted to reach young, urban, sophisticated viewers," he said.

More sophisticated viewers may find another problem, created by combining many pieces of art to make a coherent whole.

There are too many look-alike programs and everyone is targeting the same smart, young sophisticated urban viewer.

Buckley, though, maintains that his variety of advertising does sell, and without pandering to increasingly sophisticated viewers.

Even the most sophisticated viewer can find this process so confusing that politics seems straightforward by comparison.