What's more, songs downloaded from Dell's MusicMatch Web site can be copied onto a much wider variety of devices.

It would take anywhere from 10-30 minutes to download one song (3.5 MB) and over 28 hours to download a movie (700 MB).

Its charges of 99 cents to download a song and $9.99 to download an album are not much cheaper than buying the CD at a discount retailer.

What the world needs, Mr. Penenberg says, is a universal standard so that any song downloaded from any service can be played on any device.

It goes to your cloud and you can either use a cloud player or you can set it up so songs automatically download to each device.

You might be surprised to learn that the Apple iPod actually wasn't the first portable device capable of playing songs downloaded as digital files from the Internet.

The songs used must be copied from legitimate sources, and it is not possible to legally play songs illegally downloaded, even if the dj has a license.

The response has been overwhelming, with more than 750,000 songs downloaded and streamed in the four months since the site went up.

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In 1999, the eMusic site began charging for each song downloaded, but it switched to a subscription plan the next year.