The rest, all tax-free funds, is not socially screened.

"There's a growing interest in socially screened investments," Mr. Phillips said.

Mr. Hawken's database, available at www.responsibleinvesting.org, shows that none of the broader socially screened funds own the stock.

The Ariel fund family, which specializes in socially screened investments, focuses on small- to mid-capitalization value stocks.

The average for a socially screened index fund is 0.85 percent, according to Morningstar.

The Blue funds operate much the way traditional socially screened funds do, eliminating companies they regard as having poor environmental records, for example.

Socially screened mutual funds that base their allocations at least partly on social criteria have been around for decades.

The two socially screened charitable programs are still relatively small.

Those factors are taken into account in 5 percent to 10 percent of socially screened fund assets.

Conversely, many socially screened funds that excelled in the late 1990's have plummeted this year.