Snyder's-Lance, Inc. is the second largest salty snack maker in the United States.
At Nabisco, the cookie and snack maker, diet books figure prominently.
And while Procter & Gamble hoped that other snack makers would rush to add olestra to their lines, that has not happened.
Another snack maker, General Mills Inc., tested olestra in its Bugles chips and has not decided whether it will sell them nationally.
The company declined to identify them, however, and said not all of the interested snack makers were expected ultimately to introduce additional olestra products.
But Keebler, the troubled biscuits and snack maker, which accounts for about a third of UB sales, has been caught short by price competition in a recession-stricken US market.
Candy, cookie, cereal, and snack makers deluged publishers with proposals for books based on their products.
The festival was sponsored by the snack maker, Barcel.
Since the 1980's, most soft drink manufacturers have switched from sugar to corn sweeteners, as have most snack makers.
A snack maker in Australia can call its product "Nuckin Futs" after authorities accepted the f-word was part of the country's vernacular.