"The car was more about hype, mystique and really smart marketing - and styling."

Indeed, considering how the United States is perceived by the world these days, this is just smart marketing.

It is also smart marketing, creating an attraction for new sponsors and partners.

Producers of the film also saw it as the beneficiary of some smart marketing.

"Hershey's puts out a wonderful product, so it's a matter of doing some smart marketing," he said.

But others say the 9/11 argument is simply smart marketing.

But other search engine experts say that occupying multiple slots in search rankings may simply be smart marketing.

"It is smart marketing that could increase your bottom line significantly."

The health risks aside, this is smart marketing.

It's the smart marketing of the holy day.