Today, the shopping area, with its simple storefronts, is "unpretentious, with a well-worn patina," in Ms. Cadoux's words.

Shanghai Pavilion is a simple storefront with charm.

What's more, this simple, spic-and-span storefront at 1066 Broadway (569-2141) is a real bargain.

And there it in fact had been, a simple storefront with a misplaced apostrophe: "Jacob's Theatre Tickets," the sign said.

One of his earliest works, in 1921, was a simple storefront for a corset shop at 543 Fifth Avenue.

The simple storefront, with tables in the rear, also sells empanadas of chicken, meat or tuna.

This simple storefront with sit-up-and-take-notice food was a find.

While the format is like many pizzerias - simple storefront with a pizza oven in the room - the cognoscenti dine here for other reasons.

You won't find any advertisements for Chinart's simple storefront at 273 Fifth Avenue, at 29th Street.

It's in a small, simple storefront, and seating is cramped.