Williams released his first signature shoe, entitled the "S1W", for Supra in mid-2012, with an accompanying video.
His first signature shoe was the Equipment KB 8.
Lee and Tony Hawk were the first two skateboarders to receive a signature shoe with the Airwalk company.
The shoe was his second signature shoe that went on his own design and not off any other type of Air Jordans.
It's nurtured his brand, and the biggest part of that work has been his signature shoes.
Marion neglected to mention that he has his own signature shoe from Nike.
The press release revealed that the two signature shoes that Pudwill has released with the company have been among the brand's most popular.
So what if I have a signature shoe?
The team wears James's signature shoe, LeBron, which retails for $135.
They are, to use the argot, the signature shoe of the season.