The Mercury is similar in style to its sibling publication, Seattle, Washington's The Stranger.

Its sibling publications were the political Brain Damage, the deliberate Viz clone Gas, and the surreal Elephant Parts.

V magazine was launched in September 1999 as the "younger sibling" publication to the limited-edition quarterly Visionaire.

She goes on to compare the skyrocketing fortunes of The Journal with the very different early years of its sibling publication, The Saturday Evening Post.

Ms. Fabian and Mr. Florio, who is leaving GQ to join a sibling publication, Vogue, as vice president and publisher, declined to discuss how much of the magazine's marketing budget is being spent on the lounge.

It is published by the Massachusetts Medical Society and is a sibling publication to the New England Journal of Medicine.

Entitled Treasury, it makes its debut this month as a sibling publication to CFO, the magazine for chief financial officers, which was acquired nearly three years ago by the Economist Group.

Whilst the publisher reported strong subscriber numbers and newsstand sales, the magazine never attracted the same number of advertising pages as Property Report Thailand, meaning its page count was always around 50% of its more established sibling publication.

During his rampage as Stuff's editor, the magazine's circulation rose from 750,000 to 1.2 million, but it is still far below the 2.5 million readership of its more accessible sibling publication Maxim.

Ellen Baum was named to succeed Mr. Gramkow in New York; she was previously advertising director at a sibling publication, Forbes FYI.