"Everybody fights for the IGA Kentucky fried chicken," said Ms. Hamburg, whose consumer tips on WOR-AM have made her a shopping guru.

It also does manicure/pedicure and hair-styling sessions, and you can have a consultation with a personal stylist and get tips from a shopping guru.

Mary Portas, the shopping guru who has been tasked by the Government with saving Britain's high streets, admitted last week on Newsnight that some were beyond redemption.

Since the magazine's launch, France has been called "the shopping guru and media revolutionary" behind Lucky.