With the sensational coverage, public sentiment in Atlanta turned strongly against Frank.
The dollar rose against leading currencies as the market's shifting sentiment on the Federal budget negotiations turned positive.
In the 1940s public sentiment turned against the dam because of its impacts on recreation and conservation.
Even in Germany, public sentiment is turning toward ways to avoid taxes.
Though he initially received unfavorable public opinion, sentiment turned to Page's favor as evidence was presented in a trial that lasted more than four months.
If sentiment turns negative, they might sell the stocks and buy the now-cheaper contracts.
The move away from euthanasia comes at a time when public sentiment, and perhaps more importantly, wealthy donors, have turned against it.
The sentiment turned over and over in his mind, repeating like an endless mantra.
"If the sentiment really turns negative, there is no floor on companies that don't have earnings you can point to," he said.
Unfortunately the sentiment turned too late for many estates.