"We definitely associate ourselves with summer," said Tom Cook, vice president and senior copywriter on the account, "but we don't claim to own it."

"You're seeing a lot of raw stuff," said Jeff Yonteff, a senior copywriter at Publicis in New York.

Their new titles are senior art director and senior copywriter, respectively.

"You need something more to win business in this bad economy," said Mary Webb, Anderson & Lembke's senior copywriter for the campaign.

After 18 months, he jumped to senior copywriter at $1,000 a month.

Enter Cameron Hutchins, a senior copywriter at a company in Norwalk that builds Web sites.

Wimsey continues his probing at Pym's, and learns that one of the senior copywriters, Tallboy, seems to have large amounts of cash.

Michael Delaney has been appointed senior copywriter.

Eric Essig has been appointed senior copywriter.

Mr. Alexander, a vice president and senior copywriter, said: "I didn't know a lot about John F. Kennedy other than that he was killed.