On a national scale, at least, the French have already started to use the bridge as a selling tool for France.

"They are a very important selling tool at retail."

"Whether it's really a selling tool, that's another question."

"The international nature of Harlem is a major selling tool, and we should not lose that international flavor," he said.

And low fat has become a more important selling tool than low calorie.

What is most remarkable in this situation, some said, was how long national pride remained a successful selling tool.

And it could be argued that the industry is ignoring an important selling tool.

Americas Tower continues to use art as a selling tool.

"People pay more attention" during a show than during a commercial, he added, making virtual advertising a powerful selling tool.

She believes these accouterments are an important selling tool.