The device will continue to be sold through retail stores, and other channel partners.
They are selling them through local stores and these regional brands have started competing for sales with a growing number of major players.
Most diamonds are sold through retail stores at very high profit margins.
In April he introduced a revamped line of jewelry, now sold through stores.
In addition, he offers a made-to-measure line that is sold through several small but exclusive stores.
Later, the company expects to sell them through stores and car dealers.
Last year, American retailers sold about $3.8 billion worth of it through stores, direct sales and mail order.
Although the final products were sold primarily through stores, the company let potential customers download test versions for review and comment.
For fall, he has begun selling the shirts, for $125 to $300 each on average, through retail stores.
Like Lands' End, the company is trying to sell more through stores than in the past.