The Haagen-Dazs shop near Union Square had a "power outage sale," selling cups and cones for $1 apiece.
Children selling cups of pomegranate juice, women hanging strings of fish from window to window to dry.
A man with a pot of beer strode through the market square, selling cups of his brew for bits of metal.
The only Iraqis who seemed to have stuck to their posts were the men who sell sugary cups of tea across the street and shoeshine boys.
The man who sells sandwiches from the truck says he is selling fewer $3.30 tuna-and-cheese wraps and fewer 50-cent cups of coffee.
The New York Aquarium sells cups with sea creatures, including sharks.
Store employees uniformly remain silent when questioned about possible drug activity where they work, not pausing as they sell cups of coffee from behind a bulletproof glass shield.
In the ramshackle market across the street, poverty has forced savvy merchants to sell cups of cooking oil in Baggies.
The visitors center sells cups of food pellets for $2.50 (limit one cup per car) that you can drop out your window as you drive along.
A range of books have also been published under the brand which has expanded further with an online shop selling make-up products, champagne, personalised cups and stationery.