"That was the Jerusalem Man," said the woman selling cakes.
A baker that sold orange cakes was court-martialled and put under house arrest.
The company began in earnest in 2002, selling cakes to restaurants, which it still does.
Graham passed a small hall; in its courtyard was a little stall selling cakes.
They could go on selling cakes there, for that matter, if he couldn't work.
Small stalls selling food or traditional cakes can be found in or around the wet market.
His family, he told me, had been in the bakery business for nearly 50 years since his grandmother started selling cakes from her front room.
But she still baked, and sold cakes to co-workers, who encouraged her to think about baking for a living.
Close by, a covered market sells dried fruits and delicious cakes.
In 1909 he began his own pastry shop where he sold cakes.