In both partnerships, eBay will share advertising revenue with the search companies.

While some investors feel that the search companies' stocks are not yet priced to an extreme, the market has certainly been kind.

Very few of those who paid the search companies' fees actually found scholarships, she said.

The new offerings from the search companies are just the beginning.

But analysts and search companies say the new services are poised to change that quickly.

This paid placement industry generates more than $10 billion dollars for search companies.

This week, a search company opened a new Web site designed to tackle that problem.

Blinkx, a new search company, incorporated this technology approach in its sites.

I don't agree with the notion that Google can't buy another search company just because it has such a large share already.

Among the search companies, Lycos is perhaps taking the most singular approach.