Ben & Jerry's scoop shop opened in Burlington, Vt., in 1978.

Though both companies have scoop shops across the nation, the main arena of competition is in store freezers, where most super-premium ice cream is sold.

The owners of high-end scoop shops say that most customers don't blink.

Most of the cruise ships of the Royal Caribbean International have a Ben & Jerry's scoop shop on board.

The operator of the scoop shop later apologized to anyone offended by their Lin-Sanity flavor.

It's a local delicacy, with scoop shops around the city.

This is the Wavy Gravy that is being sold in scoop shops.

Ben & Jerry's started as a scoop shop in an old gas station in Burlington, Vt.

And the profit on packaged pints is nothing compared with the markup at the scoop shop.

Bonus flavors (only in scoop shops) may include: