U S Sprint is also sacrificing profits to gain market share, analysts said.
Analysts said many retail companies might meet their sales goals but would have sacrificed profits to do so.
The Japanese are also willing to sacrifice near-term profits to gain the production experience necessary to secure a sizable share of future markets.
Companies have also sacrificed profits to carry higher inventories so they can keep serving customers if they run into more supply problems.
But the company has sacrificed profits to invest in moving into digital content.
Consequently, whatever sales gains Toys 'R' Us does report today were achieved mostly by sacrificing profits.
This can make it difficult for governments to change national standards that may sacrifice high profits.
They want to protect their clients' capital over the long term and will sacrifice short-term profits.
Many retailers made their sales projections only after sacrificing profits to drastic markdowns.
"You'd sacrifice immediate profits to gain power?"