Significantly, the reward circuitry of the women was considerably less responsive when they knew that they were playing against a computer.

Over the years, chemical substitutes that mimic addictive drugs, activating the reward circuitry and reducing cravings, have had the most success in treating addiction.

Addictions are nullified by changes to the brain's reward circuitry.

Central to the role of nearly all drugs that are commonly abused is the reward circuitry or "pleasure center" of the brain.

Both studies also highlight a connection between love and addictive drugs, indicating that such drugs work by hijacking the brain's natural reward circuitry.

When a person focuses and pays attention, brain molecules turn on the reward circuitry that promotes plasticity.

The major neural systems affected by amphetamine are largely implicated in the brain's reward circuitry.

The natural drives that motivate and shape behavior reach the reward circuitry trans-synaptically through the peripheral senses of sight, sound, taste, smell, or touch.

Addictive behavior observed from long-term cocaine users can be due to changes of the gene expression profiles in the brain's reward circuitry.

It used a drug called nalmefene to block an opiatelike chemical produced naturally within the brain's reward circuitry.