Rubin joined the company too late to reverse its fortunes.
While hopes among fans were high that he could reverse the team's fortunes, these did not bear out.
Coming off a 6-10 record in 2003, he was determined to reverse the Jets' fortunes.
Bringing new medicines to market is a slow process, so drug companies need years to reverse their fortunes.
And the owners have been divided for some time over how to reverse their fortunes.
But with the help of an astute record executive, it has reversed its fortunes.
The company nearly went out of business, but a crash course in quality control reversed its fortunes.
For two periods, Froese looked like he had reversed his most recent fortunes.
Recently, he decided on some changes that he hoped would help reverse his fortunes.
That was not enough to reverse the brand's declining fortunes.