Since then, many dot-coms have folded, and retailers over all have faced a rough environment.
Many retailers still face a steep learning curve, especially those that cling to a one-size-fits-all format.
He said retailers not abiding by the law could face a hearing.
Any retailer faces such a risk when it expands.
"But while the economic expansion continues," she added, "retailers will face a tough selling environment as gains in consumer spending remain moderate."
With fewer shoppers, retailers will now be facing the prospect of having more stock left than they had anticipated.
Mr. Martinez's successor will face a tough road because the retailer faces some long-term challenges.
Currently, a retailer who sells to someone under 18 faces a fine of a few hundred dollars.
Almost all large retailers face a Christmas peak lasting for a period of about two months and concentrated in the weeks before Christmas.
Luxury perfume is a multi-million pound business, and increasingly the big retailers have faced criticism for overcharging.