Yet people continue to rent (and even buy) DVDs.

The most pressing of those: Do enough consumers still want to rent DVD's?

Except they didn't test the model of renting DVDs by mail for a monthly fee.

Instead of renting DVD's, you could just order them online, and if you feel like watching, bang, it's there.

The Yankelovich survey showed that most people wanted to be able to rent DVDs just as they do videotapes.

A growing number of Americans with digital cable plans, for instance, are now watching movies on demand and buying or renting fewer DVD's.

I regularly rent DVD's and CD's/records from my local branch.

Homesick graduate students rent DVD's by the boxful.

According to Adams Media Research, consumers spent $10.3 billion last year to rent videocassettes and DVD's.

The company, one of the few surviving successes of the dot-com era, has been profitable in renting DVD's by mail through an innovative online service.